Personal data collected from you may be used by The Company for, without limitation:

-Identifying you and any accounts you hold with The Company
-Enabling the provision of the Services to you
-Determining and verifying your eligibility for discounts and promotions on products and services
-Enabling The Company to store your personal data so you do not have to re-enter it each time you purchase a product
-Order processing, billing and fulfilment
-Conducting research, statistical analysis and behavioral analysis
-Customer profiling and analysing your purchasing preferences
-Customising The Company’s website and its content to your particular preferences
-Provisioning of customer services
-Any other purposes directly related to the purpose for which the personal data were originally collected

Types of personal data collected by The Company may include, without limitation:

1.Your personal information and contact information such as your name, gender, date of birth, identity card number, telephone number, social media contact, email address, residential address, mailing address, and billing address

2.Your business information such as company name and business title

3.Your account details, including first 6 digits and last 4 digits of credit card account numbers, or user accounts

4.IP address, real-time geographic location data, browser settings, browsing records, and/or other Internet log information of your computer or mobile device

CONFIDENTIALITY, DISCLOSURE AND SECURITY OF PERSONAL DATA

All personal data collected and held by the Company will be kept confidential, but where disclosure is necessary for the Company to comply with any statutory obligations or requirements, or for the Company to provide the Services to you or to carry out the original purpose, or a directly related purpose, for which the personal data were collected, those data may be provided to the following parties (whether within or outside Hong Kong):

-Competent court of law, law enforcement agencies, or other governmental or statutory authorities, institutions or organisations
-Company’s associated companies, business partners, contractors, agents, sellers or suppliers of the goods/services, or other service operators, who are involved in the sales and marketing, administration or provision of the Services
-Company’s business partners
-Any other person under a duty of confidentiality to the Company including a member of its group of companies, IT consultants, data processors, auditors, accountants, or lawyers, which has undertaken to keep such information confidential; and Banks, financial institutions, insurance companies, credit card issuing companies or debt collection agencies

Any questions, comments, suggestions or information other than personal data sent or posted to our website, or any part of the site by you will be considered as voluntarily provided to the Company on a non-confidential and non-proprietary basis. The Company reserve the right to use, reproduce, disclose, transmit, publish and/or post elsewhere such information freely, including passing it to any associated company for example, in connection with the development and marketing of services and to meet user needs.

The Company may share non-personal data such as anonymised data and aggregated data relating to without limitation sales transactions, user traffic, logistics and warehouse performance publicly and with our partners including without limitation with existing and potential business partners, sellers or suppliers of the goods/services, start-up entrepreneurs and academics.

All reasonable efforts are made to ensure that any personal data held by The Company is stored in a secure and safe place.

All personal data which we collect is kept confidential to the best of our ability. You will appreciate however, that The Company cannot guarantee the security of transmission.

RETENTION OF PERSONAL DATA

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party. If your mobile number is used for account login, you shall ensure that timely update is made by logging in to your account at “Account Profile” when your mobile number is to be changed or returned to your mobile operator. This is important to ensure that your account information will not be accessed by a third party who may have acquired the right to use your discarded mobile number. You are solely responsible for securing your account in this particular way. The Company shall have no liability to you for any loss or damage in this regard.

Unless there is a mandatory legal requirement for us to keep your personal data for a specified period, The Company will only retain your personal data for as long as is necessary to fulfill the purpose for which the personal data were originally collected.

DIRECT MARKETING

From time to time, The Company may use your personal data to send you news, offers, promotions and joint marketing offers and The Company requires your consent for that purpose. The Company may contact you by email, in-app notifications, social media, SMS, text/picture/video message, telephone or mail.

Your name, email address, telephone number, contact address, social media contact, date of birth, products and services portfolio information, transaction patterns and behaviors, browsing records and personal interests held by The Company may be used by The Company in direct marketing of the Services and the following products or services offered by The Company’s business partners, advertising partners or the registered merchants of The Company, including without limitation: food and beverages, groceries, household products, personal care and health, skincare and makeup, maternity and baby, pets, electrical appliances, houseware and furniture, dining and lifestyle, sports and travel, toys and books, telecommunications, media and entertainment, fashion and apparel, jewellery, luxury goods, which may be of interest to you.

If you prefer not to receive any direct marketing communications from us or our marketing partners, you can opt out at any time by updating your preferences through your registered account or an unsubscribe link provided. Upon receipt of your request, The Company shall cease to so use your personal data as soon as possible without charge to you.

USE OF COOKIES

A cookie is a small text file which is placed onto your computer (or other electronic device) when you access The Company’s website. The Company use cookies on our website to:

-Recognise you whenever you visit this website
-Oobtain information about your preferences, viewing and browsing behavior, online movements and use of the Internet
-Keep track of the items stored in your shopping basket and take you through the checkout process
-Carry out research and statistical analysis to help improve our Services and to help us better understand our visitor and customer requirements and interests
-Target our marketing and advertising campaigns and those of our business partners and advertisers more effectively by providing interest-based advertisements that are personalised to your interests
-Make your online experience more efficient and enjoyable
-Enable tighter security

The information The Company obtain from our use of cookies may not contain your personal data. Although The Company may obtain information about your computer or other electronic device such as IP address, browser settings, browsing records, and/or other Internet log information, this may not be able to identify you personally. To the extent that non-personal data is combined with personal data, The Company treat the combined data as personal data for the purposes of this Privacy Policy Statement. In certain circumstances we may collect personal data about you, but only where you voluntarily provide it by completing an online form, or where you purchase goods from our website or use the Services.

If you want to disallow the use of cookies, you can do so on your own web browser. If you disable cookies, you acknowledge that you may not be able to use some of the functionality of our website.

In the event of any discrepancy or inconsistency between the English and Chinese versions of this Privacy Policy, the English version shall prevail.

In case of dispute, IMHKB GROUP LIMITED reserves the rights for final decision.

We keep this Privacy Policy under regular review and place updates on our website from time to time.